All Posts Tagged With: "Google SERP"

Google Supplemental Index Re-visited

January 15th, 2008 • Dee Wilson • 1 comment • Related • Filed Under

When Google announced to merge its indices in December 2007 a deep sigh of relieve filled cyberspace. And webmasters near and far, watched their web pages once again resurfacing from the crevices of hell, known also as the supplemental index. Introduced in 2003, the purpose of the supplemental index was to lighten the load on Google’s search engine by classifying web content. With supplemental tagging in place, much of the web was pushed into the supplemental index and matched only when a search phrase called for it. Further more, Page Rank scores, duplicate content, 404 errors among other factors, determined the fate of the crawled documents placing them accordingly.

No more! After four years, indices merged, and now once again, Google calls upon its entire database to match queries with pertinent listings. Sounds good, yet after initially rejoicing, you may wonder how will the merging of the two indices affect your pages SERP (Search Engine Results Page) now that the competition has risen from the ashes, adding billions more pages? Perhaps Google doesn’t love us, after all. Probably so!

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