Comments on: Guest Article – Thumbs Down On Social Marketing?

By: Dee Wilson

Dee Wilson — Thu, 27 Dec 2007 20:20:41 +0000

Should I have titled my opinion piece “Thumbs down on Social Media Marketing (SMM)?” Perhaps so if I had written about how to submit the Jamaican sunset to different social media channels such as blogs, bookmarking sites etc., intending merely to gain Google page rank and traffic. But this is not the case here. In the given example, my character focuses on the unfolding discussion with potential travelers and sunset lovers, within the social environment of a social networking site. Therefore the term social in the title pertains to human society and is used to demonstrate interactions between people.

The marketing aspect combined with the social is where the confusion begins. Just as defined within the social marketing concept by the researchers Gerald Zaltman and Philip Kotler, my character encourages people to ask questions, write opinions, voice concerns, and state data (such as costs or quality of cuisine and accommodations)for a common goal to avoid possible future losses, such as vacation time and / or monetary funds.

Yet, in contrast to the Social Marketing concept termed by G.Zaltman and P. Kotler, my character does not try to change long term behavior of a target population to benefit the individual and society at large. As such, the term “Social Marketing” is indeed taken and as suggested, should not have been used in the title.

Social Marketing: Wikipedia

By: Althaf

Althaf — Thu, 20 Dec 2007 01:39:04 +0000

Thanks for your response SB. I definitely appreciate the criticism.

By: Socialbutterfly

Socialbutterfly — Thu, 20 Dec 2007 01:33:33 +0000

Hello,

I went to your blog because I thought it was about social marketing. However, what you describe is social media marketing, not social marketing. With respect, there is a critical difference. Social marketing is a concept first defined by researchers Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, to describe the application of commercial marketing principles to health, social and quality of life issues. (Cf. Kotler, P. and Zaltman, G. (1971) “Social marketing: An approach to planned social change. J of Marketing. Vol. 35, pp. 3-12.)

Social marketing has been used around the globe by government, NGOs and special interest groups to impact issues of societal well-being as diverse as breastfeeding, recycling and encouraging savings account. To be brief, I’ll stop there,, but feel free to check out my blog for more information.

No worries, you’re def. not the first, and probably won’t be the last on mixing the terminology.

Best,
SocialButterfly

By: The Ironic Future of Affiliate Marketing: MLM (Part II)

The Ironic Future of Affiliate Marketing: MLM (Part II) — Wed, 19 Dec 2007 17:38:56 +0000

[...] Oliver of affiliate marketing management firm, AMWSO asks questions similar to those offered by Dee Wilson. At the heart of their comments is a concern that social marketers who don’t have a fully [...]

By: Sunday Blogbits | The Blogrepreneur

Sunday Blogbits | The Blogrepreneur — Mon, 03 Dec 2007 15:12:40 +0000

[...] night, I submitted Dee Wilson’s article on Social Marketing in Digg. The article was submitted by a popular Digg member by the name Suprnova. I am not sure if [...]

By: greg

greg — Sun, 02 Dec 2007 16:39:09 +0000

Well Yea I guess it probably won’t die but you are right it probably will get saturated. This I feel is true cause I just recently learned of social marketing and more people will discover it as time goes by.

By: greg

greg — Sun, 02 Dec 2007 16:22:09 +0000

very nice article I am sure over time that social marketing will slowly fade away with other types of media.

By: Denise 'Money Making Machine' Maine

Denise 'Money Making Machine' Maine — Sun, 02 Dec 2007 03:37:51 +0000

It won’t die, it’ll just get oversaturated.

I think people will discover that these places are BAD for your privacy.

_denise