The mere thought of getting the boot from the ever growing social networking communities, such as Digg, Propellar, Newsvine etc., humbles even the most fearless online marketer today. To be judged unworthy a member and to be expelled from their circles of influence to countless masses adds to the nightmare. Because it is within these spheres that we marketers play our songs like aspiring musicians at a crowded fair, hoping to get that big break while constantly weighing in the risks of thumbs down, bashing, defeat and failure, worse yet account termination to the afore mentioned giants.
Using that image, let’s ask some questions: How acceptable is social marketing within online communities? Are these grounds solely the turf of the Big Players, competing for ad space on such high volume traffic sites? In which capacity can we, the work-from-home marketers, feel comfortable among the folks to whom we address ourselves, canada goose jacket services, or products?
The answers to all of these questions are for you, the aspiring social marketer, to judge as you read on…
Let’s start by briefly looking to the past, not only to see how this style of marketing came about, but also for some inspiration.
First, a marketer would not be a marketer if it could not be done. It has always been part of our job- nay, our blood- to take risks! We started by knocking on doors. Bravely going from home to home, undauntingly facing rejection, happily making connections, all on a person to person, one by one basis. Back then no one ever heardbuy windows 10 key of Seth Godin’s “Permission Marketing,” yet it was already well practiced, with doors being opened or slammed shut – whether the vacuum cleaner was or was not needed. Later, we armed ourselves with discounts and incentives, thus giving us more tools, besides a cleanly shaven face and charm, with which to pry and keep doors open.
The advent of the internet created a whole new means of reaching people. It was a wide open world for grabs, a whole new neighborhood, and nothing to have to knock on?!?! Then, many marketers brazenly used email and forums to bully themselves through open doors until people finally fought back the “spammers.” Fortunately, permission marketing now is legal standard on the World Wide Web.
Over time, linear discussion groups evolved into large social communities thanks to XML, a website authoring language that interprets data shared in profiles, pictures, music, videos, and blogs, connecting into an intricate interactive world of thought, concern, and interest we love the internet for. Now it’s up to the marketer to craft a message that not only fits seamlessly into the new social networking scene but also rewards their readers as well.
Envision how this happens. I share my images of a gorgeous Jamaican sunset and rave about mouth watering cuisine. Let’s say my post is rich in descriptive content that draws people in, preferably those ready to pack their suit cases. And like in real community life, we meet critics who deem the cuisine poisonous, and hence turn this post into a debate. Now it gets exciting, because as my post touches more and more readers and continually draws commentary, it starts having a life of its own. Some may even add me to their friends list and point still other friends to my Jamaican sunsetscanada goose jacket , making my post viral exposing it to more and more readers. Most likely, some of those readers will also welcome the affiliate links to the Jamaican Travel Tour Guide, Airplane Tickets and Accommodations, although I’d refrained from hard-selling any of the items. Instead, those links are now appreciated by fellow social networking members as easy-to-access resources.
In my opinion, social marketing is a natural part of the social community’s network entirety. When done in a manner that embraces and honors its readers, rather than trying to fool them, both the marketer and the reader benefit. A free flow of information is what powers social marketing, not good ad copy. In this way, a marketer’s expertise can indeed be of service to others. So it is in this spirit, I say, thumbs upmicrosoftproductssettlement to social marketing! And yes, we have the right to be here.
Now it’s up to you, oh brave door to door minstrel. Are you ready to sing your song in this great big fair? Happy travels, and just remember: The successful social marketer sings their song in harmony with the ebb and flow of the surrounding audience.
Author: Dee Wilson
Web Content Developer
David Bullocks List Building Techniques