Weekend Talk – Google Adsense and 3rd Party Ads

It was a dilemma I faced when I was setting up the Micro Niche experiment blog last week. I wanted to place ads from Bidvertiser with Google Ads, to give better options to the visitor and, in a way enhance their experience. Bidvertiser was clear; We have no problems having our ads run side by side another agency. I wasn’t honestly concerned about Bidvertiser. It was Google that was bothering me. What if Google did not like 3rd party ads run next to it? What if, without warning, they cut me off?

I decided it was time for some action. I fired up a mail to them hoping for a clear cut reply. 2 days later, the reply was at my inbox. I read it. I was happy. They were pretty clear. They did not have a problem, but had certain conditions. They always have. Here is the question and answer session, straight from the horse’s mouth.


I have a very important question. Is it okay for me to place Google Adsense and Bidvertiser.com ads in the same page? Bidvertiser said they are fine with it. I want to know what Google says.

Please answer at the earliest


Google Responds –


Thank you for your email.

I understand you’d like some clarification on our competing ads policy.

AdSense publishers may display third party advertisements on sites and pages showing Google ads as long as the formatting or color scheme of these ads is sufficiently different from the layout of the Google ads. In other words, if you choose to place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally similar, we’d ask that you use different color schemes for the competing ads.

For additional questions, I’d encourage you to visit the AdSense Help Center ( http://www.google.com/adsense_help ) or the official AdSense blog ( http://adsense.blogspot.com?utm_source=txft ). Alternatively, feel free to post your question on the AdSense Help Forum (

http://groups.google.com/group/adsense-help?utm_source=txft ).


The Google AdSense Team

All those of you, that were in doubt; you shouldn’t be anymore. I am positive the above has cleared it all. So, make changes if you have to and follow the rules if you wish to be in Google’s good books.

Great Weekend

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There Are 4 Responses So Far. »

  1. Nice work man. Thanks for doing that research. I am going to be making a few changes on some of my sites to assure that I am more clear in compliance with Google TOS.

  2. Anytime Garry. Glad, I could help.

  3. THank you. Now i am more clear about third party ads on my site.
    I have this question also on my mind, but never take action to google.

  4. Great information! I need to do some work on some of my sites. It is funny how arbitrary they can be. Simple color scheme is all that is needed? Thanks for the “horse’s mouth” explanation!

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