Never give in — never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.
Winston S. Churchill. Speech given at Harrow School (1941-10-29)
The above is a very famous quote from the Prime Minister of Great Britain during the World War II. It is one of my favorites. He is one of my favorite personalities. An iron man indeed.
This chapter concludes the series I began a couple weeks back. I had initially decided to close it with a chapter on monetization, but then decided against it. Who doesn’t know how to monetize a site? Who doesn’t know about text links and paid reviews and banner ads? Pretty easy huh?
But, do you have a Success Quotient? That is what I want to cover in this part.
Let us first take an aerial view of the past. You signed up with a web host, got a domain name, setup your WordPress platform, optimized it for Search engines, researched on your niche and wrote your first post. The time came to promote the content and so you did, getting you a stream of visitors.
You ask, What Next? Hmmm.
Your next priority is to keep your vehicle running, to make sure you don’t run out of gas. The Blogosphere is full of competition. Evil men and women lurk in there, waiting to prey on you, given the slightest chance. How do you thrive in such conditions. How do you graduate the test of time and establish yourself?
Patience, Courage and Determination.
The above are the 3 qualities that will propel you from a mediocre blogger to a successful one and will turn you into a Rags to Riches story. They are your Success Quotient, your ticket to achieving anything you want in life.
When you start blogging, you should set a realistic time based goal to achieve your target. After you have worked on the broad target, you should narrow your focus on your immediate steps that will take you to the end goal. One of the immediate steps is taking stock of the situation and understanding and accepting reality. Unless you have big money to blow, you have to understand that it will take you at least a year or two to reach the critical mass.
If you are thinking, it is all about efforts, you are wrong. It isn’t. It is about the level of your creativity and how much you are willing to be original and different that will decide the actual time factor for your success. My blog is 29 days old as of today. I haven’t had any spectacular, out of the world growth, but it has definitely got out of it’s comfort zone, which is the first step.
What did I do? To start off, I ran a contest worth $450, so that the word about the blog could spread, while at the same time building the RSS Subscriber list. After the contest buzz cooled down, I released my long due book. I was waiting for the right moment and this was it. 2 of the top bloggers picked up my book release story positively and reviewed it for me. It got me 1000s of visitors within days and nearly 200 people downloading the book in 2-3 days.
Does the above put me in the celebrity list? No, it doesn’t. I just did something that threw me out of the comfort zone quicker than a normal blogger. At this stage, I can tell myself “ In the next 6 months Al, you should see yourself in the celebrity bloggers list”. Not bad.
Back to the topic. You cannot succeed without the 3 elements I mentioned above. You will go through a lot of frustration, disappointment and feeling of failure. You have to stick to your vision and your goal. You have to develop the courage to think differently from the crowd and act upon it. If you want to kick your boss’s arse, wanna take your family out when you want to and they want to, then you have to develop an iron will and determination. You really have no choice. The bloggers who took advantage of the beginning of the blogging era made it to the top in the shortest time. It isn’t the same anymore. It is the Survival of the fittest now. You have to prove every step of your journey. Either to yourself or your readers.
Thomas Alva Edison is supposed to have tested hundreds of different substances for filaments for the light bulb. The problem he faced was with the filaments burning out very quickly. After all the repetitions and financing expeditions all around the globe to find substances, he got a bulb to glow continuously for 40 hours and knew he had the problem solved. This was after he experimented with them nearly 6000 times. Imagine the man’s patience, his dedication to succeed and his determination to get there no matter what. Do you see my point now?
So, your priority now is not to think about monetizing your blog. It is about continuing to do what you are doing now. You need to focus on creating ultra quality contents and promoting them to benefit yourself and the community. Slowly and steadily, people will pick up your blog, start referring to it and accept you as an authority. It is when you have established yourself can you go ahead and benefit monetarily. Until then, the only mantra will be “Patience, Courage and Determination”.
Remember, there is no shortcut to success. There really isn’t. You gotta believe it.