Guest Blogging

Link Building Tips from My Experience

February 23rd, 2008 • Althaf • 0 comments • Related • Filed Under

This is a guest blog post by Scott Hughes, administrator of the Philosophy Forums

I have read a lot of lists of ways to build links. Most of the ways have not worked well for me or just did not apply to my websites. However, I have tried a lot of different methods, and I will tell you some methods that have worked well for me.

Article Marketing – Basically, article marketing means you write articles and submit them to article directories. With the articles, you include an “about the author” section with a link or two back to your website. This can also be a good way to get traffic directly, especially if your articles get picked up and republished on a popular website or ezine. The disadvantage is that search engines will not value the links that much if the content is not unique. In other words, it does not help much to publish the same article to multiple directories.

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Google Supplemental Index Re-visited

January 15th, 2008 • Dee Wilson • 1 comment • Related • Filed Under

When Google announced to merge its indices in December 2007 a deep sigh of relieve filled cyberspace. And webmasters near and far, watched their web pages once again resurfacing from the crevices of hell, known also as the supplemental index. Introduced in 2003, the purpose of the supplemental index was to lighten the load on Google’s search engine by classifying web content. With supplemental tagging in place, much of the web was pushed into the supplemental index and matched only when a search phrase called for it. Further more, Page Rank scores, duplicate content, 404 errors among other factors, determined the fate of the crawled documents placing them accordingly.

No more! After four years, indices merged, and now once again, Google calls upon its entire database to match queries with pertinent listings. Sounds good, yet after initially rejoicing, you may wonder how will the merging of the two indices affect your pages SERP (Search Engine Results Page) now that the competition has risen from the ashes, adding billions more pages? Perhaps Google doesn’t love us, after all. Probably so!

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Guest Article - Thumbs Down On Social Marketing?

November 29th, 2007 • Dee Wilson • 8 comments • Related • Filed Under

The mere thought of getting the boot from the ever growing social networking communities, such as Digg, Propellar, Newsvine etc., humbles even the most fearless online marketer today. To be judged unworthy a member and to be expelled from their circles of influence to countless masses adds to the nightmare. Because it is within these spheres that we marketers play our songs like aspiring musicians at a crowded fair, hoping to get that big break while constantly weighing in the risks of thumbs down, bashing, defeat and failure, worse yet account termination to the afore mentioned giants.

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