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Sunday Blogbits – The Tumor Man
A weary Sunday for me. My son is ill and so is wife. She injured her back last week. The doctors have advised her to rest. I have been busy balancing between work and family.Pretty tough job.
Make sure you read to the last. I have something for you at the end. You shouldn’t miss it.
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Optimizing Website Structure for SE Rankings
This post is a synopsis from one of the chapters in the book “SEO Fast Start” by Dan Thies. It deals with optimizing your web site structure for better visitor experience and Search Engine indexing.
According to Dan Thies, there are 4 goals to keep in mind, while working on the structure of any website.
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Logical Structure
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Dynamic Linking
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Anchor Text and Reputation
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Improve Index Penetration
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Weekend Talk – Google Adsense and 3rd Party Ads
It was a dilemma I faced when I was setting up the Micro Niche experiment blog last week. I wanted to place ads from Bidvertiser with Google Ads, to give better options to the visitor and, in a way enhance their experience. Bidvertiser was clear; We have no problems having our ads run side by side another agency. I wasn’t honestly concerned about Bidvertiser. It was Google that was bothering me. What if Google did not like 3rd party ads run next to it? What if, without warning, they cut me off?
I decided it was time for some action. I fired up a mail to them hoping for a clear cut reply. 2 days later, the reply was at my inbox. I read it. I was happy. They were pretty clear. They did not have a problem, but had certain conditions. They always have. Here is the question and answer session, straight from the horse’s mouth.
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Google Supplemental Index Re-visited
When Google announced to merge its indices in December 2007 a deep sigh of relieve filled cyberspace. And webmasters near and far, watched their web pages once again resurfacing from the crevices of hell, known also as the supplemental index. Introduced in 2003, the purpose of the supplemental index was to lighten the load on Google’s search engine by classifying web content. With supplemental tagging in place, much of the web was pushed into the supplemental index and matched only when a search phrase called for it. Further more, Page Rank scores, duplicate content, 404 errors among other factors, determined the fate of the crawled documents placing them accordingly.
No more! After four years, indices merged, and now once again, Google calls upon its entire database to match queries with pertinent listings. Sounds good, yet after initially rejoicing, you may wonder how will the merging of the two indices affect your pages SERP (Search Engine Results Page) now that the competition has risen from the ashes, adding billions more pages? Perhaps Google doesn’t love us, after all. Probably so!
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Sunday Blogbits – Micro Niche Marketing Case Study Part 1
Another Sunday; Another edition. Welcome, as always. Today’s edition is going to be pretty interesting, as I am launching Google SEO Case Study. I have been working on ground rules since Friday. I am a great believer of Blueprints and detailed planning. I am going to share the minute details here so you can follow with me for the next 12 weeks.
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