In my last post, I discussed about how you can use Micro Niche Finder to gain insight into smaller and profitable niche markets to develop a passive Adsense or affiliate marketing portfolio. Towards the second half, when I was discussing the feature, I ended up criticizing the SOC feature. SOC stands for Strength of Competition. My first impression was, this was a useless addition to the tool. I retract. I initially wanted to edit my post, but for the sake of honesty, decided to keep it.
Nevertheless, SOC is a very useful feature. It shows you strength of the competition based on the amount of work that has gone into it. What do I mean by that? I am referring to the number of times the keyword has been used a anchor text on backlinks that are pointing towards that particular site. It also shows how many sites have used the keyword in their title tag.
This definitely is an incredible feature by itself. You will get a very good idea as to how many backlinks you may have to build with the particular anchor text and whether you should use the same title or should you go for a variation and more.
Based on these figures, the SOC gives a rank as well as a color denoting the strength visually. Green stands for a light competition while yellow stands for medium competition. There is a red that denotes fierce competition and James recommends to skip these keywords as they take double the effort to rank well and are also sometimes, a sign of saturation.
So, next time you open up Micro Niche Finder, do not forget to take a look at the SOC for your favorite keywords. You won’t know when you got addicted to it.