In this part of the series, I will discuss with you a tool that will cover all the internal day-to-day SEO you need for your blog. This tool, properly utilized will help you gain good rankings in the Search engines. Best of all, it is free and takes 5 minutes to install and activate.
It is called All-in-One-SEO. It is a WordPress Plugin. You can download it here.
Extract the plugin from the zip file. Upload it to the Plugins folders using your FTP program. You can find the Plugins folder inside the wp-content folder. I will cover this part more in a later part in the series.
In your WordPress Admin panel, go to Plugins section. You can find the link in the top navigational folder.
Click on the activate button next to All-in-One-SEO Pack. It is on the right side. In the image above, you can see I have already activated it. Once you are done activating, click on Options in the top navigational bar. Under Options, you will find a link called All in One SEO. Click on it.
You will arrive at a page similar to the above. Alright, I will quickly go through the options:
Home Title: This is where you give a description that will appear in the browser title of your blog. It is important that you give important keywords here. Limit the keywords to 5 or 6 to avoid keyword stuffing. If for example, your blog is about Blogging Tips, give keywords such as Blogging tips, Problogging, Blogging for Income, etc. Give, what you consider the most important 1 word descriptions for your blog.
Home Description: This is the description of your blog. This is the meat of the content. The Search engines when crawling your site will look at your site description very closely. Make sure you provide a good keyword rich description. You can add keywords in the description too. For example “Blogrepreneur is a top blog that deals with Blogging tips, blogging for income, making money online, home business, affiliate marketing, WordPress tutorials and blogging tutorials”.
Home Keywords: This is the place where you put in the
As for the rest of the options, leave them as they are. They by default have been made to abide by the Search engine rules. You can click on each of the link to know more about their purpose.
Once done, click Update Options.
All in One SEO Plugin’s feature doesn’t end here. When you go to the “Write Post” area, below the Tags box, you will notice 3 form fields with the same names as explained above. The purpose here is to perform internal SEO for every post you write, so they can individually rank better in the Search engines as well as contribute collectively to the Blog’s growth and ranking. There is nothing much to explain as the process is identical to the above performed. Let me share the screenshot below for a better idea.
Although the process is complete with you clicking Update options, SEO is an ongoing process and so you should continue researching which keywords are best and result oriented for your blog and should adjust accordingly from time to time. If you don’t, you will definitely be left behind. One of the simple ways is to do SEO on every article you post so they can individually bring in targeted Search engine traffic.
To learn more about SEO, read the book by Aaron Wall called “The SEO Book”. Every page is worth your time.
Talk to you soon!